General preparationDefine the digital identityCompany logo and a unified profile formatA unified, professionally written bio with the website or primary linkOfficial communication language (Arabic / English) and dialect preference
Connect the websiteAdd the website and confirm Search Console connection for indexingSet up Google Analytics and Google Tag ManagerConnect the website with PageSpeed / speed tools when needed
Organize accountsConfirm there are no issues, reorder previously created accounts that need cleanup, and verify eligibilitySet up and organize social accountsSet up and organize the Facebook pageConnect Instagram and WhatsApp with FacebookSet up and organize the X page with verification and create a LinkedIn pageSet up the Snapchat public profile and connect it to the ads accountSet up TikTok and a business accountCreate a YouTube channel and connect it to Google Ads with phone and email verificationUnify the username (@username) across platforms as much as possibleUpload complete information: bio, website, phone and support numbers, address, and moreAdd admins and members across all accountsUnify phone and email across core and advertising accountsCreate advertising accounts and infrastructureCreate and configure ad accounts on Meta, Snapchat, X, TikTok, LinkedIn, and Google AdsAdd business pages and connect InstagramConnect WhatsApp with Meta adsConnect payment methods or open a dedicated billing setup for smooth paymentsAdd members and adminsEnable two-factor authentication (2FA) on every accountGrant permissions to authorized users without sharing passwordsCreate backup recovery codes to strengthen account protection
Connect toolsConnect YouTube with Google AdsConnect Google sites with Google AdsConnect Google Sheets with lead-generation campaignsConnect Google Analytics with Google Ads
Reporting and documentationCreate an Excel/Sheets file with account links, linked emails, responsible members, permissions, and payment detailsConnect tax and commercial registration to accounts and upload records for ad accountsConfirm accounts are qualified and verified
Audience listsUpload customer phone numbers and emails into ad accounts to prepare retargeting campaignsSet up Lookalike audiences inside ad accountsCreate different target audience lists for website visitors, accounts, data, or previous campaigns
Install advertising platform pixelsMeta PixelInstall the pixel via Tag ManagerConfigure event tracking (signup, purchase, content view, etc.)Enable Conversions API for stronger, optimized trackingConnect the catalog when needed
Snapchat Pixel / TikTok Pixel / X & LinkedIn PixelInstall the pixel via Tag ManagerConfigure event trackingEnable Conversions API where applicableConnect the catalog when needed
Google Tag ManagerOpen a Google Tag Manager accountConfigure Tags and TriggersConnect GTM with advertising platforms
Google Analytics GA4Track visitor traffic and conversionsConfigure custom EventsConfirm correct connection with the websitePrograms and toolsOpen a dedicated scheduling/publishing/analytics/inbox tool and connect it to social accountsOpen a dedicated campaign-reporting tool with a single live dashboard across all platformsSEO basicsConfirm SEO requirements against standards and check missing itemsOpen or reconfirm Google Search Console and verify it works correctlyIf you want SEO tools, we can recommend one and connect it to the websiteA full report and analysis of the website and its SEO readinessConversions API connectionOvercome tracking gaps after privacy updates (such as iOS) that reduced traditional pixel accuracyDirect server-to-server connectionFull data encryption for privacyImprove CPA by feeding algorithms with high-quality data