Flowzoom Leads

Flowzoom Leads

An advanced technical system that connects advertising campaigns to real sales.

The marketing problem

Companies suffer from a “technical blind spot” between ad platforms and sales teams:

• Spending large budgets on ads that bring uninterested customers
• Difficulty knowing the real sales source (TikTok, Facebook, or Snapchat?)
• Data stops when the lead only registers — so algorithms miss the rest of the journey

The solution: an integrated technical system

Technical connection

• Direct connection with Pixel and CAPI across platforms (Snapchat, Meta, Google) to improve targeting accuracy

Sales management

• A sales control panel to update lead status (unqualified, qualified, sold) in real time

Reverse data

• Send qualified customer data back to platforms to automatically improve ad quality

How the system works

• Registration
• The customer registers through the ad dedicated to each platform
• Automatic assignment
• The system immediately assigns the lead to the right sales agent
• Processing
• The agent contacts the lead and updates the status (unqualified / qualified / sold)
• Smart optimization
• The result is sent back to the ad platform to improve targeting

The power of Conversions API

• Overcome tracking gaps after privacy updates (such as iOS) that weakened traditional pixel accuracy
• Direct server-to-server connection
• Full data encryption for privacy
• Precise source attribution for the platform that brought the customer
• Improve CPA by feeding algorithms with high-quality data

Empower the sales team

• A simple interface that shows each agent only their assigned leads and keeps follow-up focused
• Custom statuses (cash, installment, not interested, etc.) with every update logged in the customer record to avoid duplication

Success story: MGK (automotive)

The challenge

• Huge volumes of test-drive registrants with a low purchase rate, and no clear way to know which ad brought the actual buyer

The technical solution

• Dedicated links for every ad platform
• Connecting the system with the sales CRM
• Retargeting only “qualified” leads with special campaigns

The result

• A system that prevents lost sales opportunities and maximizes return from your ad budget